Governance and strategy
In November 2024, the board and leadership team spent two days with Honest Agency, determining our new brand position and the strategy to get us there. Following are some highlights from that work:
Our unique value proposition
Our inclusive, trauma-informed mental health and well-being services help vulnerable, isolated individuals, couple and families with complex needs to find comfort, feel safe, and grow stronger; because we reduce barriers, fight racism and nurture communities of resilience, dignity and hope.
The future we are working toward – by September 2027:
We are widely recognized for our trauma-informed mental health and well-being services that help vulnerable and isolated individuals, couples and families with complex needs.
We are integrating social justice with clinical excellence; a comprehensive barrier reduction strategy; a community-building focus; specialized complex needs expertise; and a dignity-centred therapeutic approach.
Our clients are encouraged to engage with us. We are financially and physically accessible. Once connected, our clients find comfort, feel safe and grow stronger.
We develop and deliver client-centred, community-driven services through an intercultural lens to meet un-met community mental health needs.
Every day, we reduce barriers, fight racism and nurture communities of resilience, dignity and hope.
All our clients are working to master their lives by rediscovering strengths and personal resources.
Newcomers find community here in a supportive, loving and compassionate environment.
Family therapy clients experience inter-generational healing through tradition and culturally appropriate services that address the social determinants of health.
Our vicarious trauma and resilience program has expanded outside of the sector and across the country, creating value and generating profit.
Governments and community partners know our story. They trust us because we demonstrate integrity, dependability and accountability. They seek our input to achieve better impacts.
We speak to the public through the media, who see us as an available and reliable resource.
We have diverse funding and community support. Funders and donors know that we provide value for each dollar spent.
Volunteers are supported and appreciated as they fulfill meaningful roles.
Ethno-cultural, faith, LGBTQ+ and indigenous communities see us as partners.
Justice, CFS and other social services see us as a support, acting as advocates and educators.
Social workers and family centres are appropriately referring clients. Health care providers know who we are, engage with us in client service continuity, with mutual professional recognition.
The vicarious trauma program is recognized across the country as meaningful and effective. It is a profitable source of revenue.
Our program is seen as the standard for community mental health training. In our mutually beneficial program, students feel appreciated and heard as they benefit from our experience and expertise.
Our challenging program produces better therapists with strong clinical skills through their work with our diverse clientele. Students leave as more self-aware, confident advocates.
We are culturally and clinically innovative. We meet clients where they are and adapt to meet their needs. Our fluid sessions are equally process and outcome oriented.
We have credible research and education partnerships that are meaningful, mutually beneficial and appropriately funded and resourced.
Universities and schools want to partner with us.
We are effectively using our data to inform our organization and our practices.
These statements guide our priority setting and actions
Our three current priorities:
- Diversify our funding base
- Establish a professional development program and policies
- Improve internal and external communication
We have established an organizational strategy team to lead this work and will report regularly to the Board on our progress.
Once these priorities are largely addressed and have become embedded in the organization, we will n=move forward on the balance of actions listed in priority order in our brand strategy.